The benefits of AdSense two-step approval process.

Google has changed it's AdSense application verification process from September 2011. An AdSense publisher can get maximum revenue comparing any other advertising system. Therefore millions of publisher are applying for AdSense every day. Being world's best and most secure advertising network, Google has changed it's AdSense application approval process for more security reasons. In past year Google verified AdSense account is one step.
But now every publisher have to pass through two step verification process. In the first
step AdSense team will verify publishers account details including contact address and website details. After approving in 1st step AdSense team will allow publisher to log in into their AdSense account and implement the first ad unit. The second and final verification will be done after placing the first ad unit code in to publishers website. A blank ad space will be shown into your website until the final step finished. 
Now the question is how publishers are benefited by this system?

Here is two way of benefit for the publishers. 
1. Publishers will get more genuine AdSense account.
2. Google crawl publishers website several time.

Thousand of website owner are applying for AdSense account for their different type of website everyday. But the contents of all website are not good or not relevant to their topic. It is too difficult for Google to deliver more relevant ads for those website contents (poor content or not relevant content) . And without relevant ads, publishers will not get more clicks on AdSense. On other hand Google is also ensuring more security and more genuine business impact of it's advertisers by putting ads on more relevant content through two-step AdSense approval process. So, once a publisher pass through two-step approval process, he will receive more revenue from AdSense.  

During verification period Google crawl publishers website several time for content review. It is very good for a website that Google crawl it several time and it into Google index. For that the website will perform very well in search engine. 

What you think about it? 

Happy new year to all my readers.